Thursday, February 19, 2009

My Dream Dental Clinic (Part II)


This is the second part of my very interesting blog article about My Dream Dental Clinic

5. Prices:

Although it is very common to say "Good and Affordable", this concept is often difficult to achieve. Although most people spend a lot of money on beauty treatments and shopping, not too many people can afford SPA treatments and luxury shopping. So my prices although a little bit expensive should also be affordable. After all, in a year, patients should only come to the dentist one or two times, so most patients are willing to pay the bill.

Just like when buying any merchandise, consumers want to pay the real value of a product. So who wants to see the old expired dentist materials? Shouldn't dentists give their patients the same consumers rights than any other establishment? Many people are very used to the traditional consumption rules, so most of the time they do not dare to ask questions. However in the modern dental clinics like in Joinway Dental clinic, all patients have the right to a detailed description of the materials and products used by the doctors. They have the right also to check the quality certificates as well as the whole detailed production process of the products.

6. Environment details:

I would love to have some movie posters and pictures on the wall, as well as some kind of costumers guestbook, so I can feel like at home. I wouldn't like to many paintings but a few very peculiar ones. May be a pair of Impressionist paintings, and even a pair of landscape painting. They should have an elegant taste and give people a sense of power. If possible, I even hope that the artworks are valuable.

Next to the TV set there can be some scattered African pottery, or some lights emitting art works.


A brown fabric sofa in the waiting room, next to some design magazines displayed in a magazines rack, as well as some other high-end magazines. Small pictures frames with some pictures of real costumers as some kind of guestbook, to give patients a sense of trust.



7. Front desk:

The receptionist lady should have a sweet voice and professional manners to answer the phone and to answer the patients questions. They should be beautiful and dignified women. She should help patients to take out their coats and put them away, they should also take care of their personal valuables and place their belongings in the right places.

They should be quick and accurate when billing patients. They should protect the clients privacy and when patients don't have money enough to pay for the treatment, they should be patient and wait for the patients to use their bank cards. When patients have trouble finding the way to the clinic or out of the clinic, they should be helpful and indicate them the way.
8. Ambiance:

The correct placement of flowers is very important, forever beautiful and vibrant plants can make people happy. The fragrance of Lilies makes people realize that the owner has exquisite taste.

Even when family members have forgotten, it will be a very pleasant surprise for the patients to receive a Happy Birthday card from Joinway Dental clinic. During season holidays also send them a greetings card. During consultation time, the receptionist won't harass the patients but timely remind them of their appointments.

The receptionist should also prepare always some unique music for each patients nationality, age, time of the day, treatment stage... That way the patients will feel a warm feeling of preparation especially for them.


What else do I have to say? I just hope that you enjoy my dental services, you feel at home and in a friendly environment. And I hope that the patients can also join the clinic employees for their activities which won't only be dentist related parties.

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